international marketing notes ppt

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international marketing notes ppt

Company s ownership and control. Are you sure you want to Yes No. Product description, such as style, color, labeling, and packing ii. The assumption in this strategy is that different market segments do not communicate or have different search costs and value perceptions of the product. Twitter. Black List Certificate - It is required for countries which have strained political relation. Consular Invoice - Mainly needed for the countries like Kenya, Uganda, Tanzania, Mauritius, New Zealand, Burma, Iraq, Ausatralia, Fiji, Cyprus, Nigeria, Ghana, Zanzibar etc. 17 What is the Goal of Logistics? - Digital floats is the Best digital marketing training institutes in Hyderabad. Marketing is a societal process by which individuals and groups obtain what they need and ... Introduction to the economics of education, - Title: Introduction to the economics of education Author: Craig Holmes Last modified by: Catherine Created Date: 10/9/2011 12:34:24 PM Document presentation format, Digital Marketing Course in Hyderabad - Top Digital Marketing Training, - Digital Marketing Course in Hyderabad. iv) When competition is non-existent or the threat from potential competition exists in the industry because of low entry and exist barriers. Various factors, such as political stability, demand stability, tariff and non-. Antiquity Measurement - Issued by Archaeological Survey of India in case of antiques. CHAPTER - 2. The salient features of the Act are as follows:- It has empowered the Central Government to make provisions for development and regulation of foreign trade by facilitating imports into, and augmenting exports from India and for all matters connected therewith or incidental thereto. International marketer needs to use, adjust, and organize these factors to satisfy needs and wants of the (international) target markets. Examples of such factors are as follows: i. First, the nature of the product or industry gives the power in flexibility based on the product. Managerial philosophy of company iii. Whether your application is business, how-to, education, medicine, school, church, sales, marketing, online training or just for fun, PowerShow.com is a great resource. Within this category of entry modes partners agree to share resources, technology, profits, and jobs, and supplement each other's needs for a long period of time. Selling Online to International Markets Online distribution only requires you to ship goods overseas direct to the customer. Overall economic, social and cultural, demographic, political and legal, and other domestic aspects constitute domestic environment for international marketing. Frequency of purchase. As you can see, there are many factors to consider when you are evaluating the pros and cons of managing international distribution channels. B. For this reason, the international logistics management program is part of the Department of Management. The product to be exported should be selected after full analysis. A. References on the agents from banks, trade associations and major buyers. - Digital marketing automation can be defined as the use of the latest technology or the software that is specially designed for the marketing and promotion of product and services. Establish a good business relationship with them before entering into a risky business deal. Competitor's prices. India's Export Import Policy also know as Foreign Trade Policy, in general, aims at developing export potential, improving export performance, encouraging foreign trade and creating favorable balance of payments position. Direct export occurs when the parent company sells directly to an agent, distributor or importer located in the foreign market area. This publication is based on qualified contributions of experts in the field of international marketing and business. B. As Japan's currency appreciated against the currency of the import countries, the company began to lose profits. Deciding Export Pricing and Costing: Depends upon various factors and differs from exporter to exporter. If the customer's debt is credit insured the large, risky asset becomes more secure, like an insured building E. EXPORT ASSISTANCE AND INCENTIVE SCHEMES. (iii) Letter of credit: Takes the form of the contract that is issued by the importer's bank in favor of exporter. The customers can be attracted by organizing trade exhibitions and providing advertisement in newspapers and magazines. G EXPORT DOCUMENTATION. 1.2 International Marketing Defined 1/7 1.3 The International Marketing Task 1/8 1.4 Environmental Adjustment Needed 1/13 1.5 Self-reference Criterion: An Obstacle 1/15 1.6 Becoming International 1/17 1.7 International Marketing Orientations 1/19 1.8 Globalisation of Markets 1/23 … In addition to providing the benefits of a F T Z, these zones offer other incentives such as exemptions from certain taxes and business regulations. DGFT (Directorate General of Foreign Trade) is the main governing body in matters related to Exim Policy. Thus, exporters who insist on this payment method as their sole manner of doing business may lose to competitors who offer more attractive payment terms. PowerShow.com is a leading presentation/slideshow sharing website. An LC is useful when reliable credit information about a foreign buyer is difficult to obtain, but the exporter is satisfied with the creditworthiness of the buyer's foreign bank. Contractual Agreements: Patent licensing, turn key operations, co - production, technical and managerial know - how and licensing agreements are all a part of international marketing. Cooperation comes before competition in export consortia. There are also certain disadvantages associated with appointing a sales agent for export purpose which are as follows: After-sales service can be difficult when selling through an intermediary. Requires broader competence — Special management skills and broader competence is required in international marketing/business. WhatsApp. Tools for International Marketing Strategies. Sight Draft and Usance Draft are available for this. Advance Licence / Duty Exemption Entitlement Scheme (DEEC) In this scheme advance licence, either quantity based (Qbal) or value based (Vabal), is given to an exporter against which the raw materials and other components may be imported without payment of customs duty provided the manufactured goods are exported. Agents capability to provide sales promotion and advertising services Agent's transport facilities and warehousing capacity. Get real-time internship on current live projects with 100% placement assistance. Selecting the mode of operation: Refers to the fact that an exporter can act as either a merchant exporter or manufacturer exporter, as explained in the following points: (i) Merchant Exporter: Refers to the exporter who buys the goods from the manufacturer and then sells them to foreign customers. Date of foundation of the agent's company. An LC is a commitment by a bank on behalf of the buyer that payment will be made to the exporter, provided that the terms and conditions stated in the LC have been met, as verified through the presentation of all required documents. The name of the organization should be attractive and meaningful. 3. This ‘Global Marketing Strategy PPT’ is PowerPoint presentation template created based on the concept of global marketing and contains inner slides designed covering basic categories (table of contents) essential for marketing planning documents. Banks. But international freight can cause issues and lost stock can be a time consuming nightmare to deal with. Consider getting a local distributor. International Marketing Management Notes. CREC, Dept. Export pricing is the most important factor in for promoting export and facing international trade competition. Determining Export Pricing Export Pricing can be determine by the following factors: Range of products offered. Credit offered. Help in setting up your own business. 2. Thanks to innovations in technology, shipping services and more, expanding a company's operations into international areas is easier to do than ever before, and many companies are finding great levels of success from these efforts. overview on the topic of international marketing from the viewpoint of issues related to the V4 countries, namely the Czech Republic, Hungary, Poland and Slovakia. Definition of International Marketing. viii. It's FREE! A. Involves at least two set of uncontrollable variables — In domestic marketing the marketers have to interact with only one set of uncontrollable variables. Talk to local retailers and their customers to establish if the market is worth the investment. - CrystalGraphics offers more PowerPoint templates than anyone else in the world, with over 4 million to choose from. The main objective of the Foreign Trade (Development and Regulation) Act is to provide the development and regulation of foreign trade by facilitating imports into, and augmenting exports from India. Every large, small and medium businesses are following the Digital marketing strategies in order to achieve the marketing and business objectives to reach the customer and generate more potential leads for business growth. Broader picture of global phenomenon affects every decisions of international marketing. Price flexibility is essential in competing with rivals in a foreign industry. The Foreign Trade Policy of India is guided by the Export Import in known as in short EXIM Policy of the Indian Government and is regulated by the Foreign Trade Development and Regulation Act, 1992. Frequency of purchase iii. Open Account An open account transaction is a sale where the goods are shipped and delivered before payment is due, which in international sales is typically in 30, 60 or 90 days. ii) Market Growth: Most of the large, established markets, such as the US, Europe, and Japan, has more or less reached a point of saturation for consumer goods such as automobiles, consumer electronics. According to Business Dictionary, international or global marketing is defined as presenting an idea and final product to the rest of the world for the purpose of gaining an international marketing community. Pinterest. Political climate/stability/philosophy ii. The Director General or any other officer so authorised can suspend or cancel a licence issued for export or import of goods in accordance with the Act. By spending some time analyzing what is involved in managing international distribution channels, you may make a more informed decision about expansion that is right for your company. Click on: Before: Handout 6, before class, for a PDF handout with 6 slides per page ; Handout 3, before class, for PDF handout with 3 slides per page, with lines for taking notes ; PPTX, before class, for the PowerPoint file ; After: PDF, after class, for PDF version of the slides that were used in class ; PPTX, after class, for the PowerPoint file that was used in class POLICY OF INDIA India New Foreign Trade Policy (Exim Policy) 2015-2020 India New Foreign Trade Procedure 2015-2020 Exim Policy or Foreign Trade Policy is a set of guidelines and instructions established by the DGFT in matters related to the import and export of goods in India. Export license 10. In a local or domestic situation as well as in an export transaction, the risk increases when laws, customs communications and customer's reputation are not fully understood. The foreign trade policy, has offered more incentives to exporters to help them tide over the effects of a likely demand slump in their major markets such as the US and Europe. No excise duties are payable on goods manufactured in these zones provided they are made for export purpose. Choice of a pricing strategy is dependent on: 1) Corporate goals and objectives 2) Customer characteristics 3) Intensity of inter-firm rivalry 4) Phase of the product life cycle Although there are many factors that affect global pricing, there are four factors that stand out as most important. Nature and Scope of International Marketing. Marketing channels help this exchange process to take place. Company s capital, funds, available and liabilities. LECTURE NOTES on International Marketing ` MBA, II Year III Semester (JNTUA-R15) Mrs.Y.P. Size of the agent's company. is Price = [fixed cost + variable costs + overheads + marketing costs] + specified percentage of the total cost. Get in front of your desired retailers as much as possible. - Digital Marketing Course in Jaipur is ideal for Entrepreneurs, Students, Working Professionals, Engineers, Bloggers & Social Influencers. Typically in such cooperations, the local partner provides market-specific knowledge, such as marketing skills and relationship cultivation that are fundamental to parent companies' operations in new foreign markets. They represent the modern symbols of Indian foreign trade. • The managers are often better at finding the right answers than asking themselves the right … But this is not a secure asset until it is paid. It do not have any prescribed form. Objectives of company ii. Divestiture: to end something Growth Strategies/Markets & Products/SVCS Growth Matrix: Markets Products/Services Exist New Exist New 1. On such sale, the excise duty is payable at 50% of basic plus additional customs or normal excise duty payable if the goods were produced elsewhere in India, whichever is higher. International marketing environment for any marketer consists of internal, domestic, and global marketing forces affecting international marketing mix. Population of other countries can also be targeted in international marketing. And, best of all, most of its cool features are free and easy to use. An export contract can take the following three types of forms: (i) Proforma invoice: Refers to a bill prepared by the exporter to be sent to the importer. We have trained over 200 trainees on several Digital Marketing Courses. It is, therefore, essential that one should very carefully select overseas agent. Certificate of Conditioning - It is issued by the competent office to certify compliance of humidity factor, dry weight, etc. MANAGEMENT OF INTERNATIONAL LOGISTICS. INTERNATIONAL MARKETING (50 MARKS) CHAPTER 1. - Become a successful Online Digital Marketing Training & Sales Professional. A firm may have to follow different pricing strategies in different markets. Because of intense competition in export markets, foreign buyers often press exporters for open account terms since the extension of credit by the seller to the buyer is more common abroad. Intermediate modes: Mainly strategic alliances (SA) and joint ventures (JV) are somehow in- between high and low control modes. CHAPTER - 6. INTERNATIONAL DISTRIBUTION. A marketing channel can be defined as a group of exchange relationships, which create customer value in acquiring, […] v. Company's policies and rules vi. The collection letter gives instructions that specify the documents required for the transfer of title to the goods. 2. Maintenance/Hold: do nothing; should be short-term 3. The objective of this strategy is market share or market penetration. … This is one of the major reasons behind auto companies setting up their operations in India and other emerging markets so as to effectively respond to global competition. - Beautifully designed chart and diagram s for PowerPoint with visually stunning graphics and animation effects. But he does it after giving the licence holder a reasonable opportunity of being heard. Destination control statement 8. The lack of transparency, trust and distance between you and the retailer can cause communication issues and in a lot of cases the retailer will ignore your account leaving you with little hope in recovering what's owed to you. We offer Best Digital Marketing Training Course in Hyderabad include real time project with 100% placement assistance, Digital Marketing Course in Hyderabad - Top Digital Marketing Training (1), Digital Marketing course training in Ameerpet. FOREIGN MARKET ENTRY DECISIONS. Shipping Order - Issued by the Shipping (Conference) Line which intimates the exporter about the reservation of space of shipment of cargo through the specific vessel from a specified port and on a specified date. To stimulate sustained economic growth by providing access to essential raw materials, intermediates, components, consumables and capital goods required for augmenting production and providing services. Selecting the channels of distribution: Implies opting the best distribution channel for the effective delivery of products. To enhance the technological strength and efficiency of Indian agriculture, industry and services, thereby improving their competitiveness to meet the requirements of the global markets. STEPS IN STARTING AN EXPORT BUSINESS. SEO- On Page. Post Views: 1,998. A firm should integrate pricing strategies with the other elements of the international marketing mix. Foreign Trade Act has replaced the earlier law known as the imports and Exports (Control) Act 1947. Many American and European authors see international marketing as a simple extension of exporting, whereby the marketing mix 4Ps is simply adapted in some way to take into account differences in consumers and segments. Indirect export represents the lowest degree of control of the activities in the foreign market. Comment goes here. Letters of Credit Letters of credit (LCS) are one of the most secure instruments available to international traders. A channel is a passageway that allows the happening of certain processes. We provide Digital Marketing classroom and Online training for students ,software and administration professionals. Domestic Factors: Domestic factors are related to the economy of the nation. History of Exim Policy of India In the year 1 962, the Government of India appointed a special. In India, exports and imports are regulated by the Foreign Trade (Development and Regulation) Act, 1992, which replaced the Imports and Exports(Control) Act, 1947, and gave the Government of India enormous powers to control it. Terms of shipment iv. A. Choose a Online Digital Marketing Training that is designed, taught and validated by the digital industry ... https://mrlearning.co.in/cms/digital-marketing. Political and legal factors Social factors Cultural factors, 5. INTERNTIONAL MARKETING ENVIRONMENT AND ITS FACTORS International marketing environment is a set of controllable (internal) and uncontrollable (external) forces or factors that affect international marketing. Availability and quality of infrastructural facilities v. Availability and quality of raw-materials vi. The account receivable is like a loan and represents capital invested, and often borrowed, by the vendor. This strategy delivers results in the following situations: i) When the size of the market is large and it is a growing market. Moreover, no customs duties are payable on imported raw material and components used in the manufacture of such goods being exported. Health/ Veterinary/ Sanitary Certification - Required for export of foodstuffs, marine products, hides, livestock etc. c) Operational Risk: In case the marketing system in an overseas country is similar to that of the firm's home country, the firm has a better understanding of operational problems in the foreign market in question. So, in geographic pricing strategy, a firm may charge a premium in one market, penetration price in another market and a discounted price in the third. There will be 1oral presentation about an article provided by the professor dealing with marketing, international business, international economics etc. Bill of lading 3. Examples of international companies include McDonalds and Coca-Cola. Contact details: https://www.esearchadvisors.com/digital-marketing-course-chennai/. Download Marketing Management PDF notes, books, syllabus for BBA, BCOM 2021. Unless competitive trade finance is available to the exporters, they often resort to quote lower prices to compensate their inability to offer competitive credit terms. That's all free as well! 3. Trade credit insurance, business credit insurance, export credit insurance, or credit insurance is an insurance policy and a risk management product offered by private insurance companies and governmental export credit agencies to business entities wishing to protect their accounts receivable from loss due to credit risks such as protracted default, insolvency or bankruptcy. Principles of Marketing Notes Download pdf. Free training consultation. As per the provisions of the Act , the Government of India formulates and announces an Export and Import policy (EXIM policy) and amends it from time to time. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term. When a company exports to their foreign market, the ability to have price flexibility is low. According to Cateora and Graham, “international marketing is the performance of business activities designed to plan, price, promote and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.”. Insurance certificate 9. And they’re ready for you to use in your PowerPoint presentations the moment you need them. Legal system and business ethics iv. FACTORS AFFECTING THE EBTRY IN FOREIGN TRADE. This provides a higher degree of control than with indirect export, but still direct export belongs to the low control modes, as the parent company deals with a foreign independent company, which can decide independently and may choose to include products from several different parent companies. Setting the organizatim the mode of operation Naming the business and the product Deciding Export Entering in to Pricing and export contract Selecting the an export Selecting the Selecting the channels of Figure-8: Steps for Starting an Export Business 1. B. Preference or prejudice for products originating from a particular source. The fact is that managing international distribution channels can be profitable and rewarding for many companies, but it can also be challenging on several different levels. J. we provide 100% practical training with 100% placement assistant in india. It facilitates entry of goods in the importing country at preferential tariff rate. EXPORT RISK INSURANCE. {Spending on logistics depends on three ... Microsoft PowerPoint - chapter01-v2.ppt Author: Yang Created Date: It represents that element of the marketing mix, which is controllable by the firm to a large extent. 1. For each approved study note you will get 25 Credit Points and 25 Activity Score which will increase your profile visibility. The purpose of MBA International Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involve in the marketing of products and services in more than a nation or globally. 3. Many companies today distribute goods throughout their local region or across the country with considerable success, and some may be considering expanding into an international market to increase sales. Internal relations with other departments x. Factors influencing international pricing. Setting the organization: Involves the important decision of either forming a partnership, sole proprietary organization, or a company. vii) Production and Shipping Costs: Markets with substantial cost of shipping as in the case of low-value high- volume goods may increase the logistics cost. Chapter 1: Introduction to Strategic Marketing Management. Digital marketing is playing a prominent role in the competitive business world. International marketing is simply the application of marketing principles to more than one country. Deciding whether or not to adjust its domestic marketing program is a critical issue for any organization planning to expand internationally. Foreign trade is exchange of capital, goods, and services across international borders or territories. I . Selling a product through an overseas agent is a very successful strategy. This second market discounting is a part of the differential pricing strategy where the firm either dumps or sells below its cost in the market to utilize its existing surplus capacity. The information regarding the international market can be collected from the export promotion councils, Indian Institute of Foreign Trade (IIFT), foreign embassies, and research documents. However, requiring payment in advance is the least attractive option for the buyer, because it creates unfavorable cash flow. - Chapter 14 AUTOMOTIVE MARKETING BUSINESS In this chapter, we focus on 3 parts: 1.The sales business of automobile 2.Management of marketing network 3.Information ... Best Digital Marketing training institute in Ameerpet Hyderabad. This insurance product is a type of property and casualty insurance, and should not be confused with such products as credit life or credit disability insurance, which individuals obtain to protect against the risk of loss of income needed to pay debts. Success of this strategy depends on the ability and speed of competitive reaction. Definition of International Marketing. In recent times, companies are not restricted to their national borders, but are open for international marketing. In international marketing at least two set of uncontrollable variables are involved or more if the marketing organization deals in more countries. - An introduction to trading via Online Share Trading Comment I know you believe you understand what you think I said, but I am not sure you realise that what you ... - Title: INCOME PROPERTY ANALYSIS Introduction Subject: Introduction to Investment in Income Properties Author: Tom Thibodeau Created Date: 7/7/1997 10:31:50 AM. Export Promotion Capital Goods Scheme (EPCG) According to this scheme, a domestic manufacturer can import machinery and plant without paying customs duty or settling at a concessional rate of customs duty. Market-based pricing When exporters are price followers rather than price setters. Entering into export contract: Helps in avoiding any further dispute between an importer and exporter. MANAGEMENT OF INTERNATIONAL DISTRIBUTION CHANNELS. The design of the container along with the images, logos, marketing text, ingredients and fine print, all go into creating something people will feel confident to buy. Export Incentives The Government of India has framed several schemes to promote exports and to obtain foreign exchange. Important domestic factors include: i. So it becomes important for an exporter to take into consideration following important points before selection an appropriate sales agent for his product.

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